Simple Life has accomplished what many others have failed to do: turn waste streams into revenue streams. The company filters and reprocesses used cutting fluid from manufacturers, then sells it back to those same manufacturers at a significantly lower price than they would otherwise pay. Within a few years, several large companies wanted to become customers.
Typical of new companies on a high-growth trajectory, Simple Life didn’t break even during its early years. Despite the company’s recent profits and several large new customer opportunities, those losses meant bank financing was unavailable.
Why VFG made this investment
When Simple Life became profitable, its managers could show exactly how much revenue and profit the new customers would represent. Coupling this strong future with an excellent management team and a unique product, Simple Life’s was a compelling investment case.
As of August 2014, Simple Life is new to VFG’s portfolio, but initial results are quite promising. The new customers have come on board, with many more expressing interest. The company has hired staff and make its operations more efficient. It won’t be long before manufacturers can’t recall having to buy new cutting fluid each week.